Future of E-commerce in 2021
In 2020, with Covid-19 pandemic, all things and business got stagnant, e-commerce is the only way with which business had grown exponentially. 87% of People now prefer to shop online. Ever you think about the Future of E-commerce of 2021?
The Ecommerce revolution has transformed the shopping eCommerce platform helps you to find a great deal. The amount of time and money people spend on the E-commerce platform grows year by year.
In starting, Ecommerce is considered as an online phenomenon that would transform our shopping way. For example, if a person always does shopping from his favourite store, boutique, chocolate, or fitness equipment store, etc. There is a high probability that employees or owners will know you. They get to know about your likes and dislikes and suggest an item that will interest you more.
Future of E-commerce in 2021:
Most e-commerce businesses in the past built their shopping experiences in desktop-first. Now, E-commerce businesses are building their online businesses with mobile users before desktop users. It is estimated that 65% of the decisions will be made on mobile by 2021. 56% of buyers are already using their mobile devices for products. Nowadays, buyers want the shopping experience on all devices they are using.
We take a look at the Future of E-commerce in 2021 and its trends in this post.
Customer Engagement and Personalization:
If we compare traditional retail shopping to eCommerce stores, there is a lack of face-to-face personal interaction. Online stores do not have employees who can suggest products based on their interests, likes, and dislikes.
To copy this kind of experience, eCommerce companies are holding personalization opportunities in the shopping journey. Ecommerce is replacing the need for in-store retail experiences.
Using users, personal online data brands transform their online stores to best serve the customer’s needs and interests, such as search queries, page visits, and purchase history. For example, if a person logs in to his Facebook account, the person will get the suggested products based on your past purchases, search history, queries. Many brands are using personalization technology to integrate into eCommerce sites easily. Only 57 percent of online shoppers are comfortable to provide personal information to a brand as long as they are getting benefits with their shopping experience
Connecting your online store to a CRM like HubSpot will allow you to use your customer’s purchase and website behaviour to personalize your marketing, emails, and even pages for abandoned cart nurturing, as well as upsell campaigns.
Ecommerce Delivery Drones:
Drone delivery is one of the most exciting developments in e-commerce. The testing of Drones is already started. Drones are capable of delivering packages more efficiently and quickly. Distribution centres send drones to from their station and Drones directly travel to the delivery addresses provided at a lower cost. Flipkart and Amazon and other E-commerce companies are already serious about making this a reality for their business. Other companies are also trying to follow this strategy as quickly as possible.
Chatbots and AI, Assistants:
Ecommerce stores are using robots such as chatbots and artificial intelligence (AI) to enhance a customer shopping experience. AI assistants are capable of handling the number of tasks in one go, such as managing inventory or handling queries of customers. These digital assistants help you to focus on other aspects of the business.
Chatbots are designed to fulfil several customer service needs by answering questions about a product or services and also discuss a complaint with customers. AI and chatbots also learn by having a conversation with the customer and evolve it. As per the recent report, 34 percent of people said that while shopping they are comfortable to get answers to their questions from AI.
Interactive Product Visualization:
People hesitated to hit the “Buy” button when shopping online. People have many questions in their minds about the need, quality, and price of the product, etc. People are more likely to interact with a product before they perform any purchase. Online reviews and the latest are not enough for people. People want to see, feel it, and hold the product in their hands, by doing this, they want to eliminate all the feelings of the doubt before purchasing.
Ecommerce tries to satisfy this urge of customers with high-quality images of products. Ecommerce use virtual reality, 3D imaging, augmented reality, etc. to interact with the product even in a laptop or smartphone.
Even eCommerce is also using product videos to engage more customers. Ecommerce companies are also looking forward to the 360-degree online shopping experience. Interactive product visualization technology also trying to bring the in-store experience to online consumers. For example, E-commerce companies are offering customers the ability to customize their product online. During this process, users can build their designs by turning, flipping, and zooming the effect.
Measurement Across All Devices:
In today’s era, people do not stick to a single device. People are more likely to move between devices such as from the web to mobile to apps. So it is more important to measuring analytics across devices.
Although the tracking of usage of multiple devices becomes more complex, The processes will unlock more value for e-commerce companies. Ecommerce providing is also researching how the same people respond to various platforms.
Pop Up Shops:
Customers have alternative ways to shop, “Showrooming” and “webrooming”. Customers can visit a local shop then buy online for a cheaper price, or vice versa. The current problem and challenges for retailers are to bridging the gap between online and offline shopping. Pop up shops are the low-cost way of reaching out to new customers and converting them into long-term customers. This allows you to connect with your brand physically. It helps you to get into every corner of your market.
Ecommerce Attribution Modelling:
Attribution modelling provides the basis for calculating ROI and also helps in tailoring the marketing strategy to deliver optimal results. Assigning the value to the product is essential because it helps to calculate your return. Attribution modelling consists of the best possible actions from which you can attach value. So you have focused on your marketing spending on those resources that can offer the maximum return.
Ecommerce Curation & Monthly Pay Models:
Product curation and monthly pay models is a form to increase a part of the Future of E-commerce. People don’t want to purchase generic products from your eCommerce is cheaper and quicker. People want to buy lifestyle products, curated products and eCommerce packages where people product knowledge and expertise can result in making it a more enjoyable, rounded experience.