Top 12 Must-Have Features of E-commerce website in 2021

If you are running an E-commerce Business then it is very important to know Must-have Features Of E-Commerce in 2021.

The growth of many websites does not only depend upon the products offered but also on the marketing of the website and the features that website offers both the customer and the website owner. Business owners must have the tools to manage their website and some administrative features that fit with your business processes. Before getting into an eCommerce project user must know about the needed.

Must-have Features Of E-Commerce in 2021:

Nowadays many customers search and buy products or services online before visiting a store. E-commerce website becomes a more important factor in shaping public perception about the product. To outshine your online business, an E-commerce website must include certain features that would help you to drive traffic to your website and also effective enough to turn that traffic into consumers.

In this article, we have mentioned a list of some features that your e-commerce website must-have.

1. Shopping Cart

The shopping cart an integral part of any e-commerce store. In the shopping cart, your end consumers store their products to continue with the checkout process. A flexible shopping cart allows registered users as well as the guest user to checkout. The guest checkout does not require signing up on the site by the user.

2. Payment Gateway Integrations

E-commerce websites deal with customers from all over the world so it is important to have different payment systems. It becomes important that the payment options are diverse so that it can accommodate all the popular and important payment systems on the website. Payment Gateway should include options like direct bank transfers, cash on delivery, PayPal and credit cards. Diverse payment options make it possible for everyone to shop from your website. So it is less chance to lose potential customers due to a difference in payment method.

3. User-friendly website

For an e-commerce website, it is important to attract customers. 76% of customers  suggested that website friendliness is the most important characteristic of any website. An e-commerce website provides navigation so that a customer can easily access their products.  A website with complex navigation can easily lose traffic because users will get frustrated by the complexity of a site. All the products should be structured properly to make navigation.

4. Website Design

Websites must have all the website elements including the business logo, search bar, shopping cart, and other information are positioned in the right places. A logo distinguishes your brand from others and it is the visual identity of your business. To take your online business forward it is important to hire the services of a professional who can do this with his/her logo and web designing skills.

5. AMP and Mobile optimization

AMP, refers to Accelerated Mobile Pages. AMP is a framework which is developed to facilitate the loading of your website on your mobile devices. IN today’s era it is necessary that your website loads fast on all kinds of devices. A study finds that if websites take longer than 3 seconds to load then almost 40 percent of users will leave your web page. 57 percent of web traffic coming from mobile devices. So, it is important that your e-commerce website is primed for mobile viewing.  It will increase customer retention and consequently product sales.

6. Product Visuals

For all kinds of online businesses, it is important to have product images and videos. Attractive images and demo videos give an idea about a product but also lure customers into buying the product. The business has to make sure that eye-catching images are captured from different angles of the products with text which is directing towards the user’s attention to a call to action.

7. Customer support and Review sections

An e-commerce website should mention their contact details, phone numbers, address or instant chat options on their website so that customers can easily get in touch with them in case they need information or facing an issue. It builds a positive image of the business. This shows that you are serious about your business and you also care about your customers. Section, where people can review products, is another important feature of an e-commerce website. Business should look upon this section carefully and address if any issue gets raised by customers. 67 percent of consumers are getting influenced by online reviews.

8. Security features

The most important of all the features is Your website security. Because of hacking and data theft frequently surfacing customers are fear of trusting anyone. It is necessary that your website has all the security features enabled so that customer’s confidence can get increased in you with their crucial data like passwords and credit card information.

9. User-Generated Reviews

Reviews are read by shoppers. About 95 percent of them. And 57 percent of consumers will use a business if it has 4 or more stars. You may think that having reviews is a sale killer. The opposite is correct. Having reviews can be positive. It’s revealed shoppers will assume that the reviews are fake, that products without reviews are seen as censored and, subsequently. Based on site functionality, plugins can be used by eCommerce websites.

Ecommerce websites, such as paddleboards, are currently using reviews to induce proof and construct fans.

10. Special Offers

Most eCommerce sites are utilizing special offers in their typical marketing practices via email, societal, text, etc.. Next-level eCommerce websites take advantage of this property in the header section to promote exceptional offers. It motivates them to buy more and spend more time looking for the website when shoppers realize they are getting a deal.

If promotions are being used by websites, offering won’t only drive sales but also improve SEO. Think about the shopper hunting (ZIP codes + Toyota offers) and the search result’s value.

11. Related Items

Simply seeing the term, “you might like this” triggers a dopamine release signaling excitement and curiosity. A’Related Items’ attribute on an eCommerce website creates the stickiness impact that is desired that many marketers strive to attain.

It happens like this:

The AeroPress coffee maker was saved by you. A section emerges that states, “you may like this.” Do you want some freshly trade coffee beans that are whole? Maybe, a scale to gauge the quantity of coffee grounds to attain the perfect cup of coffee? When an internet seller uses the associated items attribute to sell more, it is actually signaling to the buyer, “They get me.”

Related items can also have similar merchandise categories to comparison shop, “people who bought this item also searched for”, etc.

12. Frequently Asked Questions (FAQ)

When buying products online versus confidence is required by purchases with information and a seller.

Nice Watch Bank (disclosure: they were a customer ) sells finely crafted high-end watches.

The provider’s buyers want when making a purchase confirmation of watch authenticity and product information to feel comfortable. Additional information section details requested advice, which establishes credibility and builds confidence. These website features could be grouped into classes like Duh, DOH! and Wow. Marketers and web designers may say”duh” when it comes to integrating ease of use, high-resolution photographs, security characteristics, and contact details. As they are trademarks and practices of design that is very good.

There are many others who would say”DOH!” When contemplating elements like user-generated testimonials, special offers, and sharing. They know they should be using these attributes but just have not gotten around to implementing them. It is never too late! Ultimately, the”wow” moment when you get excited about planning for strong related things, shareable wish lists, and find-in-store features.

Regardless of what category you are in websites have an opportunity to utilize features combined with components that are new to make shopping experiences that are excellent.