Top 10 Advantages of Facebook Marketing in your Business
Facebook is one of the champs in social media sites, where friends, family and business get connected and share online information. More than meeting with a long lost friend, this platform supports business to market themselves through business promotion and interaction with the target customers.
What is Facebook Marketing?
Facebook marketing means creating a Facebook page, and actively using it to communicate, maintain contact with and attract customers to indulge in your services. Facebook actively provides for this, allowing you to create a business page for your company and eventually help you develop a fan base for your products and services.
Importance of Facebook Marketing
– Facebook has approximately 2.5 Billion monthly active users, which is a large number of people.
– Due to its considerably large number of users, there are a wide variety of market segments which can be reached on Facebook, and there is an active fan base for every niche.
– It is built to help you attain your company’s business-specific goals
– Facebook pages help you connect with other businesses.
Here are 10 reasons why you should do marketing on facebook for your business
1. Provides A Large Exposure To Your Business
As Facebook has a large number of users, with proper engagement with users and other pages and with the use of advertisements, you can get exposure on a global scale
This social media platform provides a way for you to share updates using stories, photos, updating status and through other types of content, facilitating proper engagement.
It allows your followers to ‘like’ and ‘share’ your posts.
By sharing your post, the user’s connections can see your post. Hence, as the information posted by you ends up reaching more people, more traffic is brought to your company. Business retailers have observed a lot of increase in their revenues from engaging on Facebook.
2. Has A Low Marketing Expense Compared To Traditional Marketing
Facebook marketing is an economical and faster way to promote your company service/brand as compared to the more expensive and time-consuming process of traditional marketing.
Facebook requires you to set up only a page based on your company services etc.; whereas traditional marketing involves approaching a publishing house with your advertisement or marketing message.
Traditional media has the burden of organizing, allocating and executing highly complex tasks, for which one needs a lot of time, a generous budget and employee expertise, which is tedious work.
Now a days, Consumers want to enjoy a highly dynamic environment where information is always available at their fingertips.
Using Facebook Marketing you would be able to tap and analyze your customers’ voice through feedback . with this benefit, Facebook is a much better and inexpensive platform to track and respond to customer- identified problems and detect market opportunities.
3. This Is Highly Measurable
Facebook marketing is measurable, that is, it allows you to find out exactly how many times your marketing messages were clicked, which of your web pages were visited, how many impressions made, how many times post was shared, how many times the post was liked and so on.
Whereas, it is not easy to measure traditional marketing, like collecting data on how many people heard your radio spots or read your newspaper ad.
4. Facebook Marketing Is Highly Target Oriented
Facebook ads can be tailor-made to people based on their demographic interest and age group. You will be able to target the audience you want to reach.
Facebook ads mine the profile information of the users and then tailor ads to them based on keywords that appear in those areas; which is an excellent method to attract interested parties.
Also, in Facebook, more than half of all users fall in the age range of 18 to 34 years, out of which most are potential eligible customers, as most of them constitute the working force of people.
5. Users Can Be Diverted To Your Website
Facebook allows you to provide your company’s official website link on your Facebook page, from where customers can directly be diverted to the website to learn more about the services that interest them.
6. You Can Collect Leads
Facebook provides the option of lead ads form to you.. These forms allow capturing details from customers while offering opportunities to connect, such as newsletter subscriptions, demo requests, or contest registration.
Another advantage of Facebook lead generation ads offer is that generated leads can be synced directly with your company’s customer relationship management system or can be downloaded as a CSV file. This enables you to follow-up with your customers more efficiently, which is vital for closing the deal.
7. Allow You To Edit And Change Your Marketing Messages In Case Of Any Mistakes
Often mistakes are made while crafting marketing messages or communication. Facebook allows you to make changes in your message and edit them instantly, in case of any revisions needed.
8. You Get Immediate Customer Feedback
Facebook marketing allows communication to happen multi-ways – from brand to customer, customer to customer, customer to brand.
It allows you to engage and interact with your consumers. This often happens through comments, conversations on threads, shares and promotions.
Through Facebook marketing, you can build a powerful community online, which is not possible through traditional marketing.
9. Facebook Marketing Has Lower Cost Per Acquisition
While using facebook marketing for business, it will help to decrease your acquisition costs.
Facebook Marketing is so cheap that it will help you to cut out some of the other expensive advertising campaigns or strategy you are invested in.
10. It Can Help You Break Into New Markets
Facebook advertising can help you expand into new markets, and attract a wider and larger variety of customers.
If you are bringing a new product or service to market, you can use Facebook marketing to increase its exposure.
Facebook advertising will assist you to test the market at your own pace.
Hence, with all these above points, now we know that Facebook Marketing is one of the best ways to promote any business. And this is why you should do Facebook Marketing.